What We
Do
01
Branded Content
It focuses on creating valuable and engaging content that resonates with your target audience, subtly weaving in your brand rather directly pushing products. Success hinges on providing genuine value to viewers, building brand affinity and recognition through entertainment or information, not overt advertising.
Comparison
Feature | Branded Content | Press Release |
Focus | Storytelling, engagement | News announcement |
Format | Varied (articles, videos, etc.) | Standardized document |
Tone | Engaging, informative | Objective, factual |
Control | Collaborative | Company-controlled |
Placement | Within publisher’s platform | Distributed to media outlets |
Goal | Brand building, connection | Media coverage, awareness |
- Make sure the content is relevant to your brand and your target audience.
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- Focus on creating content that is valuable and engaging.
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- Don't be afraid to experiment with different formats and approaches.
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- Promote your content through your existing marketing channels.
Portfolio Architecture
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
Messaging
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
02
Event Sponsorship
It is a mutually beneficial partnership where a company provides financial or in-kind support to an event in exchange for promotional opportunities and brand visibility. A successful sponsorship aligns the sponsor's target audience and marketing goals with the event's attendees and overall atmosphere, creating value for both parties.
Factors Affecting Sponsorship Tiers
- The publisher’s reputation and reach
- The event’s size, prestige, and target audience
- The industry or topic of the event
- The available sponsorship inventory
- Align with your brand and target audience
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- Build long-term partnerships
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- Leverage social media
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- Engage & Build relationships
Segmentation
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
Portfolio Architecture
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
03
Video Production
It encompasses all the stages from pre-production planning and scripting, through filming and sound recording, to post-production editing, visual effects, and final delivery. Effective video production requires a clear vision, skilled crew, appropriate equipment, and a well-defined process to create compelling visuals that achieve the desired message and reach the target audience.
Comparison
Feature | Independent Marketing Agency | Top Publisher’s Studio |
Focus | Marketing goals, video as a component | Content creation, video expertise |
Expertise | General marketing, potentially outsourced video | Specialized video professionals |
Resources | May have limited equipment, relies on rentals | State-of-the-art studios and equipment |
Creative Approach | Flexible, client-tailored concepts | Editorial integrity, audience engagement |
Cost | Potentially lower for smaller projects | Generally higher, premium production |
- Clear communication is key
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- Focus on storytelling
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- Leverage the expertise
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- Optimize for distribution
Data Strategy
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- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
Data Modeling
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation