What We
Do

01

Branded Content

It focuses on creating valuable and engaging content that resonates with your target audience, subtly weaving in your brand rather directly pushing products. Success hinges on providing genuine value to viewers, building brand affinity and recognition through entertainment or information, not overt advertising.

Comparison

Feature

Branded Content

Press Release

Focus

Storytelling, engagement

News announcement

Format

Varied (articles, videos, etc.)

Standardized document

Tone

Engaging, informative

Objective, factual

Control

Collaborative

Company-controlled

Placement

Within publisher’s platform

Distributed to media outlets

Goal

Brand building, connection

Media coverage, awareness

Portfolio Architecture

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Messaging

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02

Event Sponsorship

It is a mutually beneficial partnership where a company provides financial or in-kind support to an event in exchange for promotional opportunities and brand visibility. A successful sponsorship aligns the sponsor's target audience and marketing goals with the event's attendees and overall atmosphere, creating value for both parties.

Factors Affecting Sponsorship Tiers

  • The publisher’s reputation and reach
  • The event’s size, prestige, and target audience
  • The industry or topic of the event
  • The available sponsorship inventory

Segmentation

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Portfolio Architecture

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03

Video Production

It encompasses all the stages from pre-production planning and scripting, through filming and sound recording, to post-production editing, visual effects, and final delivery. Effective video production requires a clear vision, skilled crew, appropriate equipment, and a well-defined process to create compelling visuals that achieve the desired message and reach the target audience.

Comparison

Feature

Independent Marketing Agency

Top Publisher’s Studio

Focus

Marketing goals, video as a component

Content creation, video expertise

Expertise

General marketing, potentially outsourced video

Specialized video professionals

Resources

May have limited equipment, relies on rentals

State-of-the-art studios and equipment

Creative Approach

Flexible, client-tailored concepts

Editorial integrity, audience engagement

Cost

Potentially lower for smaller projects

Generally higher, premium production

Data Strategy

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Data Modeling

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